Anyone ever watch the 1990 movie Crazy People? An advertisement executive (played with nutty magnificence by the late great Dudley Moore) cracks up under the stress of lying to people for a living and ends up in a mental institution. At some point he enlists the aid of residents to help him create marketing campaigns after the bluntly-honest-but-hilarious ads that landed him there become popular. You can read the wiki article to get an idea of the results, but watch the movie if you can to get the full effect. Other than some bad acting by Darryl Hannah, it’s cute.
Why am I recommending films to you?
Because when I think of Nokia’s flagship N8 smartphone, I think of how well it would fit into one of these crazy campaigns. I can picture a sharp photo of this beautiful handset on a blank background, accompanied by pithy captions like “The Nokia N8: Quirky But Cool” or “Cover the Logo and Everyone Will Love It”. Continue reading
Posted in The Write Stuff, Ways of Rocking, Addressing Retention, The Process and Product Frontier, Inviting Change, Views and Reviews, Getting Qt
Tagged Apple, forumnokia, LinkedIn, N Series, N8, Nokia, smartphone, Steve Jobs
When Corporate Executive Officers speak, everyone listens. The only question is, what sort of reception do they enjoy? Depends on the CEO of course.
Mobile CEOs tend to be a unique breed. Brash, media-savvy and antenna-focused. Like relative newcomer to the fold, Steve Jobs. His Silicon Valley DNA made him perfect for Lord of the iStuff, so it should have come as no surprise to industry pundits when his zealous microguidance pushed the iPhone through any and all walls of resistance to success. He didn’t have to rise up through the mobile ranks to achieve greatness there; he already possessed the necessary components, and so success in a new area was simply a matter of applying them appropriately.
But even as I objectively admire Jobs’ achievements, I still don’t care for his manipulative methods. Continue reading
Posted in Great Governance, The Write Stuff, Views and Reviews
Tagged Apple, CEO, Jim Lazardis, leadership, mobile, mobility, Nokia, Olli-Pekka Kallasvuo, OPK, RIM, Steve Jobs
You know, I was planning to completely avoid a post mortem on the Apple iPhone 4 antenna issues circus. I really was. Until I stumbled onto this hyperspinning blog article and its incredible follow-up comments.
The little journalist in me lost his lunch on the ride.
It may come as a surprise to some that I’m allergic to marketing bull. Yeah, I do occasionally dip into it here but it has to be worth the inevitable rash.
I’m also a devoted fan of hardcore journalism. The kind that defrocks pedophiliac priests and dethrones corrupt kings. Which makes me an antifan of Apple’s approach to communications. The iPhone 4 debacle is a textbook example.
Of course if I’m going to explain further, it’s helpful to detail the chronology. That means going back to April, 2010. I’ll even spread the source love around: Continue reading
Posted in Mentioning Maemo, Mentioning MeeGo, The Write Stuff, Unusability, Views and Reviews
Tagged 2010, Antennagate, Apple, Big Lie, bumper, Gizmodo, iPhone 4, Nokia, PR, RIM, spin, Steve Jobs, WWDC