In December 2009 a New York times opinion editorial asked if Nokia could recapture its glory days (my own assessment is here). That describes the time, not really that long ago, when the company’s offerings dominated customer desire. As we surely all recognize by now, Nokia appears to have hit its general market penetration peak in 2008. Much of its sales decline since then can certainly be attributed to the global economic decline, but that can’t explain why Apple, Google and Research in Motion have been able to grow and even create share in the same period. I won’t get too deep into the successes of the latter but instead will focus on challenges and recent moves by Nokia.