I realize I’m courting controversy with the title, but for good reason. I’m going to set aside any unsavory or otherwise questionable aspects of Microsoft business practices to focus on one that has worked very well for them and I believe can for MeeGo as well:
I’ve made it clear with this blog that the bulk of my information management and software development experience evolved in Microsoft business environments. That naturally led to heavy involvement in Microsoft’s developer community, which included local and regional product launch and outreach events.
And one thing Microsoft does know how to do is throw a party. I remember vividly the roaring 90s, when thousands of people packed the streets of downtown Dallas, Texas for the Windows NT Workstation 4.0 launch, each clutching free disks loaded not just with that cool new operating system but with fullblown Office as well. And even when things slowed down after the 2000 tech bubble bust the parties continued, just a little smaller. Great food, cool prize drawings, handouts of expensive software. Oh, and key presentations too. Continue reading