Some months ago I last touched on the prospects of Nokia’s relatively new internet service, Ovi.com, and recent news made me believe it is now time for a follow-up.
The first item to touch on is the revelation that Ovi will be scaled back a bit in scope. The media sharing portion has apparently not gained enough traction in the time accrued thus far, so further development will be halted at least for the time being. As with anything in these economically-uncertain times, it’s difficult to speculate on whether this is truly the start of a permanent drawdown in that service or perhaps just a temporary retreat. Personally I hope Nokia does continue the service, even though I admit it’s up against some very entrenched competitors (such as the very popular Flickr). As I opined in the previous article, there still remains quite a bit of potential in parts of the world not fully served by established providers that are popular in the US, Europe, etc.
Nokia could still gain respect and admiration (and surely users) by providing that holy grail of internet services, the single-sign on experience. Imagine a one-stop-shop front end for all the various media services out there! True, there would be logistical and possibly legal hurdles to clear but the prospect is exciting nonetheless.