The current analytical buzz about Nokia’s mind and market share issues tends to be pessimistic, presupposing that the company has no chance of reclaiming its former glory days due to the unwitting tag-team onslaught of Apple and Android. But this negative assumption arises from ignorance and forgetfulness.
It’s certainly true that customers have a stubborn inclination toward brand loyalty that can be difficult to unseat. But Nokia was once on the positive side of that equation in areas where it now struggles (or has given up altogether). What could keep it from returning to that former glory?
Nothing, actually. Continue reading