Tag Archives: E70

How Nokia can retake the US Market… and more

I’ve recently chastised Nokia for various failures, some broad and some specific, and I also promised to get out of the negativity rut and start proposing solutions.  So brace yourselves; the ride begins and (inspired by Tomi Ahonen) it’s a long one.

First though for the sake of those who don’t know me: I was a product developer, technician and change management guy who Nokia hired in 2005 to support process improvement activities under the auspices of Quality Assurance in the former US Alliance factory. When the factory closed I moved to a brief stint trying to bring the lessons learned into all American factories, and from there to a global role as logistics business analyst and application specialist.  Even though my last position was eliminated and I fell out of Nokia in 2009, the time spent in various roles helped me get a big picture understanding of Nokia’s challenges, particularly in respect to struggles in the US.  I think it helped that I brought in an outsider’s view– prior to Nokia, I had never even used cell phones!  (for you Nokia employees, I had an internal blog called The Long Tail.

With that out of the way, I want to share my perspective on how Nokia could improve its prospects here, for whatever it’s worth.  Few of these ideas are new or original, but they all represent thoughts with which I am in agreement and consolidate some of my scattered-but-related thoughts.  Continue reading

Advertisements