I am about to plunge this often-erratic blog over a sharply-defined edge and into a sea of clear certainty.
Now that I have your attention, let’s talk feedback.
How many times have you been presented with a survey in which you were highly interested but failed to complete?
How often do you play a song you enjoy yet neglect to rate it?
How many software bugs have plagued your mobile device of choice and were not followed by reports sent to the developer(s)?
I think it’s safe to say that the one aspect of feedback that keeps our complaining (or praising) confined to unproductive quarters is the frequent disconnect between the usage and the feedback opportunity. At least in my experience, far too often the feedback mechanisms are separated from the origin of their need, especially when that starts with a mobile device. The greater the gap, the less likely we may be to take the step that can actually serve to prevent future aggravation.