I’ve complained before about the eyeball-assaulting mess of Amazon.com’s entry page, and now it’s time to go a little deeper into that rant.
A noisy site like Amazon.com can work well enough on desktop displays, but not so much on mobile devices. Given that the mobile internet is rapidly becoming the default mode, fixing this soon is an urgent must.
Stripped-down touchscreen apps aren’t the solution, either. They’re great for simple use but for people who require the full experience on-the-go, replicating that complete desktop functionality is a requirement. The trick is how to do so effectively on a 3.5 inch screen.
Somewhere in the middle between dumbed-down apps and a wasteful web page lies web shopper nirvana. Continue reading