Tag Archives: Steve Jobs

An N8 Charm

Anyone ever watch the 1990 movie Crazy People?  An advertisement executive (played with nutty magnificence by the late great Dudley Moore) cracks up under the stress of lying to people for a living and ends up in a mental institution.  At some point he enlists the aid of residents to help him create marketing campaigns after the bluntly-honest-but-hilarious ads that landed him there become popular.  You can read the wiki article to get an idea of the results, but watch the movie if you can to get the full effect.  Other than some bad acting by Darryl Hannah, it’s cute.

Why am I recommending films to you?

original source: nokia.comBecause when I think of Nokia’s flagship N8 smartphone, I think of how well it would fit into one of these crazy campaigns.  I can picture a sharp photo of this beautiful handset on a blank background, accompanied by pithy captions like “The Nokia N8: Quirky But Cool” or “Cover the Logo and Everyone Will Love It”.   Continue reading

Mobile CEO of the Year– or how to REALLY love your customers

When Corporate Executive Officers speak, everyone listens.  The only question is, what sort of reception do they enjoy?  Depends on the CEO of course.

Mobile CEOs tend to be a unique breed.  Brash, media-savvy and antenna-focused.  Like relative newcomer to the fold, Steve JobsHis Silicon Valley DNA made him perfect for Lord of the iStuff, so it should have come as no surprise to industry pundits when his zealous microguidance pushed the iPhone through any and all walls of resistance to success.  He didn’t have to rise up through the mobile ranks to achieve greatness there; he already possessed the necessary components, and so success in a new area was simply a matter of applying them appropriately.

But even as I objectively admire Jobs’ achievements, I still don’t care for his manipulative methods.  Continue reading

Rehashing Apple’s ‘Antennagate’: The Emperor’s New Bumper

You know, I was planning to completely avoid a post mortem on the Apple iPhone 4 antenna issues circus.  I really was.  Until I stumbled onto this hyperspinning blog article and its incredible follow-up comments.

The little journalist in me lost his lunch on the ride.

It may come as a surprise to some that I’m allergic to marketing bull.  Yeah, I do occasionally dip into it here but it has to be worth the inevitable rash.

I’m also a devoted fan of hardcore journalism.  The kind that defrocks pedophiliac priests and dethrones corrupt kings.  Which makes me an antifan of Apple’s approach to communications.  The iPhone 4 debacle is a textbook example.

Of course if I’m going to explain further, it’s helpful to detail the chronology.  That means going back to April, 2010.  I’ll even spread the source love around: Continue reading