Anyone ever watch the 1990 movie Crazy People? An advertisement executive (played with nutty magnificence by the late great Dudley Moore) cracks up under the stress of lying to people for a living and ends up in a mental institution. At some point he enlists the aid of residents to help him create marketing campaigns after the bluntly-honest-but-hilarious ads that landed him there become popular. You can read the wiki article to get an idea of the results, but watch the movie if you can to get the full effect. Other than some bad acting by Darryl Hannah, it’s cute.
Why am I recommending films to you?
Because when I think of Nokia’s flagship N8 smartphone, I think of how well it would fit into one of these crazy campaigns. I can picture a sharp photo of this beautiful handset on a blank background, accompanied by pithy captions like “The Nokia N8: Quirky But Cool” or “Cover the Logo and Everyone Will Love It”. Continue reading
His Silicon Valley DNA made him perfect for Lord of the iStuff, so it should have come as no surprise to industry pundits when his zealous microguidance pushed the iPhone through any and all walls of resistance to success. He didn’t have to rise up through the mobile ranks to achieve greatness there; he already possessed the necessary components, and so success in a new area was simply a matter of applying them appropriately.
