The current analytical buzz about Nokia’s mind and market share issues tends to be pessimistic, presupposing that the company has no chance of reclaiming its former glory days due to the unwitting tag-team onslaught of Apple and Android. But this negative assumption arises from ignorance and forgetfulness.
It’s certainly true that customers have a stubborn inclination toward brand loyalty that can be difficult to unseat. But Nokia was once on the positive side of that equation in areas where it now struggles (or has given up altogether). What could keep it from returning to that former glory?
Nothing, actually. Continue reading
Posted in The Write Stuff, Monday Musing, Addressing Retention, Mentioning Maemo, Delivering Quality, Inviting Change, Views and Reviews, Mentioning MeeGo
Tagged Quality, Nokia, HP, Apple, Intel, iPhone, Android, AMD, Epson, loyalty, fulfillment, Hewlett Packard, Artisan 835, Motorola, RAZR, ATI, Nvidia, forumnokia
Those who know me are already aware that my global position at Nokia was eliminated, and I am looking for my next employment opportunity.
I’m certainly not alone, as I mentioned in an article on open source software a few days ago. People are being laid off in frightening numbers, even by companies that are doing relatively well (like Hewlett Packard, which is also freezing salaries after buying EDS) in this economic mess. I believe most of the cuts to be an overreaction that will eventually backfire. Read on.
That article also briefly mentioned US president-elect Barack Obama’s proposal to focus inward and create long overdue public works programs. An official analysis shows how needed such efforts are, describing a potential of 1.8 million jobs (a bit less than the 2.5 million Obama has cited).
Jobs creation gives me hope, and I’m daring to wonder if there’s opportunity for my skills in there. But what I’m really curious about is what such programs will do to the private sector.
There’s already evidence that, in many cases, companies are better off keeping their strategic talent through turbulent times and thus being prepared when the inevitable upswing arrives. Instead, many are now engaging in a wholesale human dump. If enough of those unemployed people are then sucked up by a federal civil works program, a shortage for the commercial sector may develop (in at least some areas) that in turn increases wages as companies later aggressively compete to lure castoff talent back. Which of course drives up inflation. Which leads me to suspect that any economic recovery may be ironically dampened and/or delayed a bit as the folly of mass layoffs boomerangs.
Time will tell.