Tag Archives: grassroots

Marketing MeeGo: Introduction

One of the biggest challenges facing the MeeGo venture will be creating tangible interest around its (eventual) offerings.  iOS and
Android enjoy the buzz right now, the latter now benefiting more than the former.  At some point MeeGo as a product (or family of products) needs to establish the same sort of excitement if it is to seize significant market share.

It’s only natural to assume that any corporate entity utilizing MeeGo in some manner would craft unique marketing campaigns for their implementations.  But grassroots or community-led marketing is something else entirely.   Continue reading